Gehua's large-scale cable network covers all 18 districts of the Beijing metropolitan area and transmits more than 100 channels to 3.2 million people.

Officials with BigBand said that Gehua and the company have had a strong history of successful deployments that have brought some of China's most advanced digital video offerings to its subscribers.

Company officials said that the cable provider relied on the BigBand Broadband Multimedia-Service Router (BMR(R)) to provide coverage of the 2008 Beijing Summer Olympics to more than 1.7 million of its digital TV viewers.

"It is an honor to be selected once again by Beijing Gehua Cable TV Network for its latest VOD QAM project offering. Gehua has proven itself to be an innovator and a leader in its market," said Amir Bassan-Eskenazi, CEO and president and co-founder of BigBand Networks (News - Alert), in a statement.

“Meeting the bandwidth demands for more video applications and services helps operators, like Gehua, stay ahead of the competition, while opening up a large market opportunity for BigBand. Digital video service providers around the world can benefit from our industry-leading Edge QAM platforms," said Bassan-Eskenazi.

BigBand Networks, Inc. provides broadband service providers with digital video networking solutions designed to make it easier to move, manage and monetize video.

Company officials pointed that over 60 customers worldwide have deployed more than 900,000 QAM channels with BigBand. BigBand's Edge QAM platforms provide combined support for broadcast, SDV, VOD, IP video, modular CMTS, and DOCSIS applications, including 3.0-compatible delivery service.

Back in February, BigBand Networks announced that it expanded the footprint for its industry leading Switched Digital Video (SDV) solution to the China market with China's Jiangsu Broadcasting Television Network Corporation Limited (Jiangsu Cable).

This was BigBand's first commercial SDV deployment outside of North America and will free up the bandwidth necessary for the growing demand for more high definition (HD) video on demand (VOD) services in China.