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Cable Technology Feature Article

May 17, 2011

Affinegy to Present at NCTA CIO.IT Competition at The Cable Show 2011

By Shamila Janakiraman, TMCnet Contributor

Affinegy announced that its Home Portal software has been leveraged by more than 7.6 million consumers to manage their wireless home networks. This marks an increase of 56 percent within a year’s time. The company’s growth is also indicated by the expanding customer base, staffing increases and selection for NCTA (News - Alert) CIO.IT Competition at The Cable Show 2011.

The company has been picked to present at the CIO.IT Competition which highlights its contribution to the management of a connected home. A committee of cable Chief Information Officers reviewed over 45 applications and chose eight finalists among them to present their solutions that can handle critical IT challenges. 

In a release, Melissa Simpler, CEO of Affinegy said,  “Our customers are embracing the importance of engaging their customers and providing them with a simple and secure way to get the most value and enjoyment out of their home networks.”

“With exciting new products in our pipeline and increased interest in managing the connected home, we are well positioned for even greater growth in 2011 and beyond,” Simpler added.

Affinegy Chief Technology Officer Art Lancaster will speak on, “Driving Top Line Results by Managing the Last 50 Feet – The Subscriber’s Home Network and Devices.” Also Affinegy will demonstrate its innovative next generation broadband content and applications in the CableNET Pavilion during The Cable Show 2011 scheduled to take place in June.

With proliferation of connected homes, statistics reveal that the average home now uses six connected devices. Also it was predicted that by 2012 this number will increase to 10 to 12. It has been recognized by businesses that enhancing customer experience is very important for the continued success of any business.

According to officials Affinegy’s broadband service provider and equipment manufacturer customers distribute the Home Portal to enable users to securely and easily discover, connect and manage their wireless home networks and all the components. The appliances include PCs, game consoles, printers and connected TVs among others.

Also, Affinegy customers have increased their deployment footprints domestically and internationally in 30 languages. It has acquired several new customers, including a major broadband service provider. In order to serve the customer base effectively the company is looking forward to giving a boost to its staff numbers by more than 40 percent during 2011.

In 2009 Affinegy announced the expansion and re-branding of its InstaLAN home data networking product line. The new Affinegy DigiDo suite targets the accelerating convergence between traditional home data networks and emerging media and entertainment network environments inside and outside the home.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Rich Steeves