Time Warner (News - Alert) Cable, a provider of video, high-speed data and phone services in the United States serving more than 14 million customers, named David Rone as President of TWC Sports. Rone will report to Melinda Witmer, who reports to Time Warner Cable Chairman & CEO Glenn Britt.

The announcement was made by Melinda Witmer, executive vice president and chief video and content officer at Time Warner Cable.

“We are thrilled that David will be joining Time Warner Cable. His vast and impressive experience in all facets of the sports business will be a tremendous asset to the company,” Witmer said in a press release.

“Sports is among the most important content to our customers, and we see significant potential in delivering on their desire for compelling sports programming and experiences. Under David’s leadership, I am certain we will build a distinct and valuable brand for TWC Sports, innovate in the sports programming field, and deeply engage sports fans across Time Warner Cable’s platforms,” Witmer added.

As President, Rone will provide leadership for Time Warner Cable in the sports community to strengthen the company’s position as a sports content provider. He will work to build and foster relationships with sports leagues, conferences, teams, programming providers and others in the sports industry to enhance Time Warner Cable’s sports products and marketing. He will oversee the company’s sports programming and existing sports channels and build and lead Time Warner Cable’s new regional sports networks featuring the Los Angeles Lakers, which will debut beginning with the 2012-13 season.

Prior to taking up his role in Time Warner Cable, Rone served the Evolution Media Capital (EMC (News - Alert)), a boutique investment-banking firm for the media and sports industries, which was formed in partnership with Creative Artists Agency (CAA), an entertainment and sports agency. As part of EMC’s sports media advisory leadership team, he has provided strategic analysis, valuation and negotiation of media rights and regional sports network planning and operational strategy for the firm’s clients, which include professional sports leagues and teams, and college conferences, among others. Rone also has served as Executive Vice President of Fox Sports Networks and General Manager for Fox College Sports, Walt Disney (News - Alert) Company.

Rone recently was named by U.S. Secretary of Health and Human Services Kathleen Sebelius as a board member of the new National Foundation on Fitness, Sports and Nutrition. He also is a Trustee of Tufts University and serves as Chairman of the Board of Overseers for the School of Arts & Sciences at Tufts. In addition, he is a member of the board of directors of the L.A. Sports & Entertainment Commission and The Northwestern Law Board. Among Rone’s many honors is being named among the “50 Most Powerful African-Americans in Sports” by Black Enterprise and one of the “101 Most Influential Minorities in Sports” by Sports Illustrated.

In one more news, TMC (News - Alert) reported that Time Warner Cable digital customers can now watch programs related to home, health, and food among a host of other topics on Lifestyle On Demand. Also indicated was that it brings programs and shows according to customer convenience.