Powered by TMCnet
| More

Cable Technology Feature Article

May 24, 2011

RedMere to Bring Ultra Portable Micro-HDMI Cable to Asian Market

By Madhubanti Rudra, TMCnet Contributor

RedMere, a developer of smart active cable technology for HDMI, recently launched ultra-thin, portable High Speed Micro-HDMI cables for the Asian market. The cables are designed for the ultra-portable devices such as the smartphone, tablet, digital camera and camcorder.

RedMere said that it collaborated with Japan’s Buffalo Kokuyo Supply Inc. to introduce Japan’s first ever smart ultra-slim HDMI cables to the Asian market. The cable, according to the company, comes with an embedded booster module, which dramatically reduces the cable size and weight by removing up to 70 percent of the copper and up to 80 percent of the PVC, and no external power supply is needed.

The cable is suitable for use in home theatre, PCs, PC peripherals, satellite box and gaming high definition and 3D TV applications.

The High Speed Micro-HDMI cables are currently available in Asia throughout Buffalo Kokuyo Supply’s retail stores in Japan.

With the increased availability of high definition Web and video content for smartphones and tablets, major brands are quickly integrating increasing number of media capabilities such as high definition video and photo imaging and HD playback or “mirroring into their devices and making their devices HDMI-enabled for sharing the content. Most of the high-end and mid-end digital camcorders and cameras today allow the user to point, shoot and share in full HD.

With the latest launch, RedMere has brought to the Asian market the most portable Micro-HDMI cable, which is designed to replace the thick, heavy and short traditional-style HDMI cables. To use the standard HDMI cables, the users had to stay close to HDTV.   

RedMere’s smart cables, on the other hand are 65 percent thinner, lighter and longer than the standard HDMI cables. RedMere claimed that the portable cable easily fits into the jeans pocket or the carry case and allows the users to view high definition images, movies or footage from up to two meters from the HDTV.

“RedMere is delighted to add the D-type cable with the micro connector to the Asian CE market with Buffalo Kokuyo Supply Inc. in Japan,” RedMere’s Chief Marketing Officer Ruud van der Linden commented in a statement. “As well as looking great these tiny cables are on-trend as they are the only cables available to actively enable and encourage media sharing to this degree.”

“The user can now effectively turn the HDTV into a monitor for the smartphone or tablet to play games or browse the net, and no other HDMI cable on the market today in Asia is as light or as portable as this Micro-HDMI powered by RedMere’s technology,” van der Linden added.

A couple of weeks ago, the company announced that its single-cable solution for mirroring the iPad 2 and iPhone (News - Alert) 4 display to an HDTV will be available to U.S. consumers this summer and will be sold by the company's brand-name marketing partners.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin