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Cable Technology Feature Article

June 08, 2011

'When I Rise' Now Available on AT&T U-verse Movies

By Rahul Arora, TMCnet Contributor

AT&T (News - Alert) recently announced the availability of the award-winning documentary, ‘When I Rise’, on AT&T U-verse Movies. The documentary’s introduction of ‘When I Rise’ on its U-verse Movies platform is part of the company's ongoing commitment to the African-American community and the arts.

‘When I Rise’ is based on the life of Barbara Smith Conrad, an African-American woman who finds herself at the epicenter of racial controversy. Conrad, who was an opera student at the University of Texas with a white male classmate, had to leave the production amidst racial backlash and pressure from the Texas Legislature. Her expulsion landed her in the eye of a civil rights storm which saw her becoming a key influence in the movement to create a more open and diverse university community, and ultimately, a celebrated mezzo-soprano singer.

"We're proud to have a part in sharing Ms. Conrad's inspirational life story”, said AT&T's chairman and CEO, Randall Stephenson, who gave a special introduction in the documentary. “This film does an amazing job documenting her courageous journey from a tiny Texas town to the world's biggest stages, and we're delighted to deliver it to our U-verse TV customers."

The film was a production of the Dolph Briscoe Center for American History, directed by Mat Hames, produced by James Moll and Michael Rosen, and executive produced by Don Carleton. Premiered in 2010, the film was broadcast for the first time on the Emmy Award-winning PBS series Independent Lens.

The film will be available to all U-verse TV customers at no extra cost. U-verse TV is the only 100 percent Internet Protocol-based television (IPTV (News - Alert)) service offered by a national service provider. Now AT&T U-verse TV ranks "Highest in Customer Satisfaction in the North Central, South and West Regions," according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction Studies(SM).

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.