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Cable Technology Feature Article

June 14, 2011

TiVo Introduces iPad App to Benefit Cable Operators

By Mandira Srivastava, TMCnet Contributor

 TiVo Inc., a company in advanced television services including digital video recorders (DVRs), has enhanced its TiVo (News - Alert) App for iPad to include new features tailored to its cable partners.  The goal is to provide a significantly scalable video-on-demand service in a multicast environment. 

According to a press release, the TiVo App for iPad enables users to search, browse, explore and share their favorite entertainment without interrupting what's playing on the television. It was launched on the App store earlier this year.  The user simply "flicks" the selected content from the iPad to their TV screen.

“Operators are constantly looking for new ways to connect with their subscribers,” said David Sandford,” TiVo’s vice president and general manager of TiVo’s service provider business. “The enhancements we have made to our iPad App help cable operators bring TiVo's innovative user interface directly into the hands of their subscribers, thereby offering consumers the ultimate remote control and viewing on demand experience. We have only just begun to refine our offering to the operator community and look forward to bringing additional elements to the TiVo iPad App.”

TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. This innovative version of TiVo's companion iPad application automatically adds the operator's Video on Demand into the search and browse features within the App, allowing viewers to quickly find a TV program or movie and enjoy it on TV.

The App also detects and integrates the operator's branding, linear programming and VOD catalog when connected to a TiVo box provided by the operator.

 In other company news, TMCnet reported that TiVo, working overtime to win business from cable operators, will offer MSOs two new set-top options and has enhanced its iPad app to integrate with cable video services.

Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.