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Cable Technology Feature Article

June 30, 2011

RRsat Launches FIGHT NOW! TV And Expands Sports Coverage Over North America

By Calvin Azuri, TMCnet Contributor

RRsat Global Communications Network Ltd is one of the leading providers of comprehensive content management and global distribution services to the television and radio broadcasting industries. The company recently announced the launch of FIGHT NOW! TV on the Galaxy 23 satellite which will access nearly 8,000 cable headends that represents close to 90 percent of the American cable market. FIGHT NOW! TV is a 24-hour combat sports channel, in HD and is dedicated to mixed martial arts (MMA) as well as boxing, grappling and kickboxing.

In a release, Mike Garrow, general manager and co-founder of FIGHT NOW! TV said that, “We appreciate the speed and quality of the service provided by RRsat. While we initially launched on Cablevision, with the wide audience being made available by RRsat on the Galaxy 23 satellite, we expect to expand very quickly to additional cable, satellite and telco operators so that fight fans across the country can have a 24/7 combat sports destination on their TVs.” 

During the launch, FIGHT NOW! TV leveraged RRsat’s RRstream technology to securely stream content from FIGHT NOW! TV in Toronto, Canada to RRsat’s Hawley Teleport in Pennsylvania for national satellite distribution on the Galaxy 23 satellite.  FIGHT NOW! TV has now joined over 590 TV and radio channels that are delivered, managed or transmitted to multiplatform operators throughout the globe or directly to viewers at home via the RRsat Global Network. 

Yaniv Lior, senior director of US Sales and Operations, at RRsat America said that, “We are proud to be adding FIGHT NOW! TV to the long list of sports channels that we deliver worldwide including 24/7 sports channels like Fox Sports and live HD and 3D sporting events such as the US Open, the PGA Championship and the 2010 NFL season for Asian and maritime viewing. With RRstream, we were able to launch cost-effectively and in record time. The Galaxy 23 satellite provides FIGHT NOW! TV with the potential for an extensive North American viewing audience.”

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jennifer Russell