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Cable Technology Feature Article

July 26, 2011

SubscriberWise Completes Credit Bureau Data Review from Member Operators

By Rajani Baburajan, TMCnet Contributor

SubscriberWise, a credit reporting agency for the cable industry, announced that it completed the reviews of credit bureau data from its cable operator members in the United States.

The data was analyzed using statistical calculations of national credit bureau data with FICO scoring and analytics.

“SubscriberWise is in a unique position to generate accurate and detailed observations of credit bureau data given the large volume of information we analyze on communications consumers across the country everyday,” said David Howe, president of SubscriberWise, in a statement.

“Although our data is collected exclusively from the nation’s leading independent cable and communications service providers, it’s nevertheless important to understand the credit profiles and risk factors of these individuals given the diverse population of U.S. residents that consume the video, voice, and data offerings provided by our member operators,” Howe added.

The data included more than 250,000 credit submissions. This SubscriberWise analysis reveals that the consumers who apply for service from its member operators, are collectively at higher credit risk than the population as a whole.

“The data paints a very interesting picture of the consumers who are asking us to provide service, install equipment and grant credit,” said Bob Gessner, president of Massillon Cable TV and SubscriberWise member. “It reveals both the good and the bad and it’s interesting to note that the data is very consistent among member operators across the country and in a wide variety of markets they serve.”

The technology to associate multiple service requests by address is one of the key features designed into the SubscriberWise decision management architecture. It’s a due diligence function that helps operators reduce churn by linking consumer information with reports that contain multiple or duplicate service requests for the same address.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.