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Cable Technology Feature Article

February 24, 2012

Numbericable Chooses TouchCommerce for Online Conversion

By Deepika Mala, TMCnet Contributor

French cable operator Numbericable has recently chosen TouchCommerce, Inc., a global provider of conversion marketing solutions, to increase online conversion.

“We are more than just a technology provider, our services and the results we deliver are our major differentiators. We strive to establish long term partnerships with our clients and we are proud to call Numericable our newest partner,” said Bernard Louvat, CEO of TouchCommerce.

With this partnership, Numericable will be able to integrate proactive live chat functionality as the first component of a comprehensive engagement strategy. Proactive live chat helps in removing the barriers visitors might encounter when filling out forms and in the marketing pages when choosing between offers.

Officials said that the partnership will also help further the company’s commitment to delivering high value services with superior customer support.

In a press release, Gregoire Dupiellet, director of Web and Digital for Numericable, said, “Customer satisfaction is at the heart of our acquisition strategy, this is the reason we choose TouchCommerce, given its 10 years of experience in the Telecommunication Sector.”

He added, “We recognize the value of the TouchCommerce fully-managed approach to online conversion, using deep analytics and real-time targeting in a pay for performance business model. We are confident that it will have a significant impact on our bottom line.”

TouchCommerce’s patented persistent chat technology that delivers a seamless brand experience and superior functionality will enable agents to simultaneously chat and deliver offers or launch guides. This will further help provide an enhanced user experience that is all configurable to Numericable's specifications.

In order to assist consumers in subscribing and navigating the multitude of offerings, services, and products available online, Numericable also plans to utilize TouchCommerce's fully-managed services.

In related news, Baynote and TouchCommerce have announced a partnership to further personalize online interactions and increase ecommerce conversions.

Edited by Jennifer Russell

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