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Cable Technology Feature Article

March 08, 2012

Alticast Launches Windmill Ecosystem for TV Operators

By Trupti Kamath, TMCnet Contributor

Alticast (News - Alert), a maker of interactive TV software and solutions, has released a complete digital interactive ecosystem for TV operators, Windmill, which includes support for cable, satellite, DTT, IPTV (News - Alert) and hybrid systems.

The Windmill ecosystem is based on Alticast’s vast expertise in open, standards-based software and provides intuitive television experience for users. The system is developed with a set of modular technologies that allows TV operators to make their existing systems more advanced in terms of interactivity in an easy and cost-effective way. The Windmill also helps TV operators explore other possible streams of revenues and expand their systems in the future.

Thomas Jung, Chief Marketing Officer for Alticast, said, "Windmill is a cutting-edge TV ecosystem that will provide unparalleled customer satisfaction now and in the future, increasing average revenue per user and reducing churn. Windmill's open system architecture maximizes compatibility and minimizes costs for operators.”

Windmill utilizes Alticast's new altiView User Experience to provide an easy, well-structured interface that enables quick content discovery across broadcast and over-the-top content. It makes recommendations and provides a comprehensive social experience to expand viewership and consumer loyalty.

The new ecosystem is built on Alticast's altiPlatform, a high-performance and reliable middleware core, which offers full compatibility with the TV operators’ existing systems as well as pre-integrated support for its own content protection solutions such as, altiProtect CAS and DRM, and those by other vendors.

TV operators can explore other revenues models with Windmill’s server-side offerings to support high-level viewership metrics, integrated shopping and advanced advertising.

Headquartered in South Korea, Alticast has a presence in several countries including the U.S., Germany, China and Taiwan. It has deployed a variety of products into the growing digital TV market, user interfaces, applications, iTV server systems, set-top boxes and iDTV hybrid middleware. And its latest developments have been in the areas of browsers, Android (News - Alert) and HTML5.

Last year, the company partnered with Icareus to integrate Alticast's interactive middleware solutions with Icareus' iTV applications, application management and digital head-end solutions into the interactive broadcast and operator markets worldwide.

Edited by Rich Steeves

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