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Cable Technology Feature Article

March 28, 2012

Liberty Online Creates Web Buttons for Get Online Week 2012

By Patrick Lambert, TMCnet Contributing Writer

Liberty Online, an international cable operator offering video, audio and broadband Internet access, has partnered with Telecentre-Europe AISBL to become one of the main sponsors of Get Online Week 2012, an initiative to get new people online.

Catering to beginners and seniors, the event hopes to engage over 200,000 off-liners and teach them new electronic skills, such as how to browse the Web and how to use email. Taking part in the event, Liberty Online is creating web buttons that will hopefully familiarize new users with the Internet more easily.

The product, which the company calls Internet Buttons, aims at making web surfing an easy task for beginners. The tool also allows those more adept at surfing to customize their own buttons they can then give to seniors or other novice Web surfers.

Liberty Global (News - Alert) intends to localize each buttons in multiple languages so that they can be used around the world. Starting locations will include Ireland, Poland and the Netherlands.

"The launch of ‘Internet Buttons’ is a testament to our commitment to bridging the digital divide by bringing generations together through the use of technology,” said Manuel Kohnstamm, Managing Director at Liberty Global.

The tool itself has been designed by the non-profit group “We Are What We Do,” and was specifically designed for seniors and other Internet beginners to simplify their first online experience. Web sites can also integrate them to provide quick access to specific addresses.

The event, Get Online Week, occurs between March 26 and 30 this year, and is organized by Telecentre-Europe, supported by the European Commission, backed by several corporations. Get Online Week assembles 5,000 cyber cafes across 50 countries. Liberty Global will be a major sponsor of the event this year.

Edited by Braden Becker

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