Cable Technology Feature Article
Time Warner Cable's Movies On Demand Brings 2012 Tribeca Film Festival to Customers' Living Rooms
By Calvin Azuri, TMCnet Contributor
Time Warner Cable recently announced its customers can now enjoy The 2012 Tribeca Film festival over its Movies On Demand channel. Customers can watch documentaries, comedies and a wide range of films by clicking on the By Genre category and selecting “Tribeca Film.”
"I'm thrilled that Time Warner (News - Alert) Cable is able to provide new and exciting ways for our customers to enjoy one of the most prestigious events in New York City,” said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing Officer at Time Warner Cable. “With our Movies On Demand offers and our partnership with Tribeca Film, the Tribeca Film Festival is no longer just a local event."
Time Warner Cable is the Signature Media Sponsor of the Tribeca Film Festival, and was on-site at the Tribeca Drive-In, held from April 19 - April 21: 6 pm - 10 pm. The Tribeca Drive-In is a free and hugely popular outdoor screening series organized at the World Financial Center Plaza.
Other events at which Time Warner Cable was on-site included a signing by Austin Scarlett from Lifetime's "Project Runway All Stars" on April 19 – 20. Alvin & the Chipmunks were present for the screening of The Goonies, and Wilmer Valderrama of Nuvo TV's "Passport" and Super Why & Wonder Red from "Sprout (News - Alert),” was seen working the red carpet for the screening of Knuckleball the following day.
Time Warner will also be on-site during the Tribeca Family Festival Street Fair and Tribeca/ESPN (News - Alert) Sports Day, April 28 from 10 6 p.m. The event will feature a number of sports activities, games and challenges for kids of all age groups.
The event will also feature several New York athletes, mascots and sports personalities who will engage children in one-of-a-kind athletic fun. Kids can also take pictures at the Time Warner Cable photo booth and share it with their friends. The event will be held at Greenwich Street and N. Moore Street.
Edited by Braden Becker