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Cable Technology Feature Article

May 04, 2012

Time Warner's Exclusive Partnership to Spice the Entertainment Arena

By Mini Swamy, TMCnet Contributor

Time Warner (News - Alert) Cable entered into an exclusive partnership with American Express (News - Alert) with a SignatureHome Premium View offering that promises to bring the finest entertainment and services to viewers

The offer, available now through the end of 2012, will benefit not only American Express Card members but also the cable company's customers, who use the Express card to sign up for the offer, according to company officials.

"We're thrilled to partner with American Express, a world-renowned brand, to be able to bring the best of Time Warner Cable to American Express Card members," said Jeffrey A. Hirsch, executive vice president and chief marketing officer at Time Warner Cable, in a press release.

Card members will also have access to the Signature View Channel that will allow them to watch movies from Tribeca film and will also feature bonus “extras” that add spice and flavor to films.

Cable customers, entitled to access the SignatureHome Premium View service will be charged $199.99 per month for the first year, after which rates may change. In addition, they will be able to view Tribeca Film On Demand content till March 31, 2013 and can enjoy a savings of up to $300 on the all-inclusive package.

With high quality entertainment and dedicated support specialist exclusively for SignatureHome Premium View customers, viewers can expect a wonderful viewing experience.

Other news reports the launch of Health on Demand by Time Warner Cable. This is expected to provide 24 hour access to healthy lifestyle content to its Digital Cable customers. This new offering will provide marketers with access to a geographically targeted audience of engaged, hand-raising health content seekers and provides advertisers with the ability to promote their content with two healthy lifestyle partners.

Edited by Brooke Neuman

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