Cable Technology Feature Article
ABC News, Univision Announce New English Language Cable Channel Catering to U.S. Hispanics
By Tanya Palta, TMCnet Contributing Writer
ABC News is partnering with Univision News to launch a new English-language cable channel. The news, lifestyle and information programming service appeals exclusively to U.S. Hispanics, and seeks to deliver "uncompromising coverage of current events with a unique perspective.”
The 24/7 channels will target the country's 50+ million Hispanics , and will hence cover a wide genre, ranging from news to lifestyle to culture. The channel does not have a name yet and will debut in 2013. Web site, mobile and social media content, however, is expected to debut this summer, and the network will have anchors and correspondents in major cities across the United States.
ABC News and Univision News will announce the management team this summer, and according to them editorial coverage will focus on the issues most relevant for U.S. Hispanics, including the economy, jobs, health care, immigration, education, politics, entertainment, health and wellness and more.
"This exciting joint venture represents the latest example of our long-term strategy to broaden the reach of ABC," Anne Sweeney, president of the Disney (News - Alert)-ABC Television Group, said in a statement. "Our powerful premier news brand, combined with the world's leading Hispanic media company, will create the nation's first news and lifestyle channel targeted to this quickly expanding and important community."
According to industry insiders network will reportedly be based in Miami and is working in full strength to empower the influential Hispanic American community.
"For more than five decades, Univision has been the leader in serving Hispanics in the U.S. and this joint venture is an extension of our vision to deliver the most relevant news and information, regardless of language, to all Hispanics," said Cesar Conde, president of Univision Networks.
"All of us at ABC News are thrilled to work with Univision. Our mission is clear: To offer culturally relevant news, information and lifestyle programming to the large and thriving Latino audience in the United States,” added Ben Sherwood, ABC News president. “In these times of rapid change, we are very excited about this opportunity."
Edited by Braden Becker