Provider of software solutions for dynamic ad insertion (DAI), This Technology, Inc. announced today enhancements to its products, including support for blackout scheduling and implementation and DAI in multiscreen environments.

These upgrades come at time when multi system operators (MSO) and programmers are trying to scale VOD, nDVR, IPTV (News - Alert) and TV Everywhere offerings, while facing challenges in managing inventory business rules across multiple platforms, and meeting local event blackout requirements.

The company’s Blackout Decision Server supports IP blackout entitlements as well as blackout scheduling and implementation.

The new service – an enhancement of This Technology’s SpotLink platform and MetaMore product, meant for asset metadata authoring – allows the creation of blackout authoring rules as well as the designation of alternate content for inserting blackouts when necessary. As such, it serves as a single system that can handle all blackout requirements across both programmer and MSO content delivery systems.

“From the beginning, This Technology has focused on making DAI easier, more efficient and flexible for MSOs and programmers,” said Jeffrey Sherwin, CEO at This Technology. “As the industry moves toward an IP-based environment, This Technology is helping customers overcome new challenges and scale multiscreen offerings with business models that drive revenue.”

This Technology’s SpotLink Router, used by organizations like multi-screen video software experts at SeaChange, allows operators to create an abstraction layer between the various components in an SCTE-130 ad decision system. With the enhancements announced today, SpotLink Router can also help programmers ensure consistent implementation of ad inventory sharing business rules across their own TV Everywhere distribution paths.

“This Technology can support MSOs and programmers that want to share ad inventory across multiscreen environments with one system that can consistently manage all agreements in place based on any predefined criteria,” said Sherwin. “For blackouts in multiscreen environments, This Technology uses the same single system approach to remove the complexities of managing various rules and requirements across various IP-based services, such as TV Everywhere and MSO IPTV applications.”

Earlier in the month, This Technology welcomed Jeffrey Binder, who recently served as a senior executive at Motorola (News - Alert), to its board of directors.