Guavus Inc. recently announced the formation of its Cable Advisory Board and confirmed that two key members would be Sudhir Ispahani and Marwan Fawaz, both former CTOs of Liberty Global and Charter Communications (News - Alert).

Guavus is one of the leading providers of big data analytics solutions that assist service providers and enterprises to make intelligent and timely decisions. In a release, Anukool Lakhina, founder and CEO of Guavus, said, "Sudhir and Marwan are tremendous resources when it comes to understanding specific business problems in the cable marketplace. They intuitively foresee innovative ways in which big data analytics can address the needs of cable operators and help us tailor solutions that deliver immediate and long-reaching ROI."

Both Fawaz and Ispahani will now advise Guavus on key issues that enable the company to assist cable operators on how they can best leverage big data analytics for competitive advantage. In the past, Ispahani was the Chief Technology Officer and Chairman of the Technology Board for Liberty Global (News - Alert) Europe, United Pan European Communications and Chello Broadband. Here, he took on the responsibility for the strategic technology roadmap and implementation of triple play services that served over 15 million subscribers across Liberty and its affiliated subsidiaries.

Ispahani commented, "Cable companies have morphed into hubs for total connectivity. It's no longer just about TV and Pay-Per-View. It's about fast and seamless access to cloud providers such as NetFlix and Hulu (News - Alert), pristine voice communications and simultaneous Internet connectivity across multiple devices in a household or business. This creates a wealth of usage data that operators have to leverage if they want to remain profitable. With its innovative solution for continuously analyzing and fusing multiple data streams in motion, Guavus can answer this call."

Marwan Fawaz was the executive vice president of strategy and CTO of Charter Communications, a specialist broadband communications company and the fourth-largest cable operator in the United States.