Cable Technology Feature Article
TiVo and PayPal Announce Partnership to Allow Simple Shopping on TV
By Sujata Garud, TMCnet Contributor
TiVo (News - Alert) customers will be able to purchase products featured in interactive advertisements on the TiVo user interface through PayPal. TiVo and PayPal have announced partnership through which customers will be able to easily purchase products through just a few clicks of the remote control. The partnership will also improve advertisers' ability to reach consumers in today's fragmented TV viewing world.
To develop PayPal (News - Alert)-enabled TiVo ads, the company will be working with its advertisers and agency partners. TiVo will also begin Showcase campaigns as soon as the arrival of fall 2012 television season. TiVo will make the solution available for its MSO customers such as RCN (News - Alert), Suddenlink and more.
For the purchased products, buyers will be allowed to pay through their PayPal account through a secure transaction. Purchased products will be shipped to the registered address of customers with PayPal. Orders will be delivered either by the advertiser or a trusted merchant that accepts PayPal for payment.
Tara Maitra (News - Alert) senior VP, GM, Content and Media Sales, TiVo Inc, said, “In today's fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it's important to find creative ways to get in front of viewers. TiVo's interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer's terms. By teaming with PayPal consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup. PayPal's expertise in online payments, customer service, and working directly with merchants and sellers makes the entire payment process easy and trustworthy and will create a valuable experience for TiVo users and advertisers.”
Recently, TiVO was in news when the company sued Cisco Systems (News - Alert) over a patent dispute involving digital video recorder (DVR) technology. The lawsuit is filed in Marshall, Texas federal court and comes just a few days after Cisco filed its own lawsuit against TiVo regarding the patents.
Edited by Brooke Neuman