Cable Technology Feature Article
Cogeco Canada Leverages Rovi Video Data to Enhance Cable Offerings
By Rory Lidstone, TMCnet Contributing Writer
Digital entertainment company Rovi recently announced that cable telecommunications provider Cogeco Cable Canada has signed on to use Rovi Video, a collection of metadata on TV, movies and celebrities. Cogeco's aim is to enhance subscriber services across platforms on set-top boxes, mobile devices and the Web.
This partnership expands on Cogeco's previous relationship with Rovi and will use Rovi Video's thousands of hi-res images, multi language support in English and French, and profiles on popular celebrities, Canadian or otherwise, in its cable TV offerings. In other words, Cogeco can craft a more informative and enjoyable experience for its subscribers.
"Discovery is a crucial piece in the TV viewing experience. As we build out our offerings in content, quality and services, we want our customers to be able to easily find the content they want to watch," said Ron Perrotta, vice president of marketing & strategic planning at Cogeco Cable, in a statement. "We've relied on Rovi, with their extensive experience in guides and data, to continue to bring us innovative technologies to further advance our subscriber experience."
Rovi has been the source of data behind entertainment devices, pay-TV and popular video and music apps for over 50 years. The company's metadata includes descriptive information of over four million TV shows, movies and sporting events.
Rovi also recently partnered with Belkin, a consumer technology company, to help the latter company launch @TV, a media streaming box which allows users to access content from their home theater on mobile devices with Rovi Video. The @TV application facilitates this, enabling consumers to navigate through a Rovi Video-powered guide to find, watch and record content remotely.
Rovi also unveiled plans recently to expand its entertainment technologies with demonstrations at IBC 2012. These new technologies are largely meant to help content producers, network operators, service providers and other entertainment professionals create a superior entertainment experience for consumers.
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Edited by Rachel Ramsey