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Cable Technology Feature Article

October 12, 2012

Wipro Technologies Announces Availability of Wipro Accelerate

By Anil Sharma, TMCnet Contributor

Wipro (News - Alert) Technologies, the global information technology, consulting and outsourcing business of Wipro Limited, has launched prepaid broadband solution for US cable market.

Officials with Wipro Technologies (News - Alert) said that ‘Wipro Accelerate’ is a prepaid broadband solution that enables cable system operators to reduce or eliminate cost and credit obstacles, and expand broadband services to un-served or underserved markets in the United States. Company officials claimed that Wipro Accelerate, an end-to-end service, is one of the first solutions in the industry, which will enable operators to deploy prepaid packages without incurring heavy capital and operational expenses toward new billing or product-support platform development, and facilitate a positive return on investment for cable operators, even at low price points. According to company officials, Wipro Accelerate seamlessly allows the cost-effective launch of prepaid packages that can increase market penetration and address regulatory issues, including the Federal Communications Commission’s “Connect to Compete” program.

Using the cloud based hosted solution, operators can offer products that are specifically designed to meet the needs of prepaid subscribers, and also avoid cannibalizing existing broadband deployment.

“The new challenge for the cable industry has been to drive penetration to the 30 percent of households that are yet to adopt broadband,” said Stephen Snyder, global head, business innovation for Wipro’s global media and telecommunications strategic business unit, in a statement.

Snyder said that Wipro Accelerate uses industry-leading expertise, field-proven solutions along with a competitive pricing model to enable operators to expand the addressable market.

“At a time when broadband is seeing migration to usage-based models, prepaid packages offer the industry new opportunities to study customer behavior and attitudes, and create packages that are aligned to specific needs,” he said.

“In addition to opening up new market segments, we believe Wipro Accelerate can provide a unique platform for experimentation regarding broadband pricing and packaging, as well as a vehicle for educating subscribers regarding the cost-per-Megabyte of broadband service,” said Snyder.

Edited by Brooke Neuman

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