Cable Technology Feature Article
Prepaid Broadband Solution 'Wipro Accelerate' Launched in U.S.
By Shankar Pandiath, TMCnet Contributor
Wipro Technologies (News - Alert), the global IT business of Wipro Limited, has announced the launch of Wipro Accelerate to expand Broadband Deployment in unserved and underserved markets in the United States.
Wipro Accelerate is an innovative prepaid broadband solution that will help cable system operators in eliminating and reducing cost and credit balances, and help them in expanding. It is an end-to-end service that will enable operators to deploy prepaid packages without incurring heavy expenditure in product-support platform development or on a new billing system.
Wipro Accelerate will facilitate returns even at low price points for cable operators.
The service uses cloud-based solutions which enable the operators to offer customized products to consumers designed specifically to meet the needs of prepaid subscribers, effectively avoiding the cannibalization of existing broadband.
The new solution allows for the seamless launch of prepaid packages that can increase market penetration and can address all regulatory issues, including the one under the Federal Communications Commission’s “Connect-to-Compete” program.
Stephen Snyder, global head of Business Innovation for Wipro’s Global Media and Telecommunications Strategic Business Unit, said the new challenge for the cable industry has been to drive penetration to the 30 percent of households that are yet to adopt broadband.
Wipro Accelerate uses industry-leading expertise, field-proven solutions along with a competitive pricing model to enable operators to expand the addressable market.
Alan Breznick, an analyst covering the cable industry for Heavy Reading, said consumer studies have indicated that a third of non-adopters would subscribe to broadband if the cost was $20 per month. He added that by launching prepaid broadband, operators could reduce their risk – including the nagging costs of disconnects and bad debt – and boost monetization of their networks, while at the same time fulfilling government mandates for greater broadband penetration.
At a time when broadband is seeing migration to usage-based models, prepaid packages offer the industry new opportunities to study customer behavior and attitudes, and create packages that are aligned to specific needs. Snyder also mentioned that in addition to opening up new market segments, they believe Wipro Accelerate can provide a unique platform for experimentation regarding broadband pricing and packaging, as well as a vehicle for educating subscribers regarding the cost-per-megabyte of broadband service.
Wipro Technology is a major Information Technology, Consulting and Outsourcing Company with over 135,000 employees and clients across the globe in about 54 countries.
Edited by Braden Becker