Cable Technology Feature Article
Time Warner Cable Sports Launches Korean Language Audio Programming for Lakers Games
By Shankar Pandiath, TMCnet Contributor
Time Warner Cable has partnered Radio Seoul to launch Korean Language Secondary Audio Programming (SAP (News - Alert)) for Lakers games. The service was launched on Nov. 16 at 7:30 p.m. as the Lakers took on the Phoenix Suns. Korean audio will henceforth be available for all Lakers games on Time Warner (News - Alert) Cable SportsNet. Time Warner Cable SportsNet’s Korean Secondary Audio Programming is the first-ever for English-language television.
Time Warner Cable Sports has partnered with Radio Seoul on this initiative and sports writer and commentator Paul Lee will call the games in Korean. Paul Lee, who has been a sports writer and commentator for nearly 20 years, has experience covering major sporting events in the NBA, National Football League, Major League Baseball and Ladies Professional Golf Association.
“We are extremely proud to partner with Radio Seoul to provide the first-ever Korean SAP for English-language television,” said David Rone, the president of Time Warner Cable Sports. “Between Time Warner Cable SportsNet’s Korean SAP and Time Warner Cable Deportes, the first Spanish-language regional sports network, we’re able to speak to Southern California sports fans in their own languages and include them in a way they’ve been never included before,” he added.
“We are absolutely thrilled to collaborate with Time Warner Cable Sports to deliver the first-ever Korean SAP for all live Lakers games,” said Jae Min Chang, chairman of the Korea Times/Radio Seoul, in a statement. “The popularity of the Los Angeles Lakers among Koreans extends beyond the borders of Southern California and the U.S., reaching loyal followers even as far as South Korea. This is a symbolic moment for the Korean American community and speaks loudly of Time Warner Cable's pioneering spirit, and we are tremendously excited to be part of this historical event.”
Two newest regional sports networks of Southern California Time Warner Cable SportsNet and Time Warner Cable Deportes are operated by Time Warner Cable Sports. Time Warner Cable Deportes was launched on Oct. 1, 2012. The two high definition 24/7 networks cover Southern California and deliver more than 180 live events per year. They have exclusive partnerships with the Los Angeles Sparks, Los Angeles Lakers, LA Galaxy and the California Interscholastic Federation (CIF) They also provide extensive team coverage and have behind-the scene access which no other network can deliver to fans.
For Spanish-speaking sports fans of all nationalities, Time Warner Cable Deportes is the first regional sports network. It has programs, commentary and perspective all created uniquely for sports fan who speak Spanish.Headquartered in New York, Time Warner Cable Inc. is an American cable telecommunications company that operates in 28 states and has 31 operating divisions.
Edited by Rachel Ramsey