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Cable Technology Feature Article

December 26, 2012

IDC Signs Distribution Agreement with Bayerischer Rundfunk

By Rahul Arora, TMCnet Contributor

International Datacasting Corporation (IDC (News - Alert)), a company engaged in digital content distribution for broadcasters, recently signed a distribution agreement with Bayerischer Rundfunk, a German public media broadcaster based in Munich. According to the terms of the $500,000 contract, Bayerischer Rundfunk will deploy Stereo FM Demodulator (SFD) to enhance its regional radio distribution network.

The SFD offers measurement functionality for RF signal strength, MPX deviation, digital and analog audio bar meters, pilot deviation, RDS deviation as well as extensive RDS decoding. It supports double MPX output, analog and digital AES/EBU audio output and RDS/RBDS data output in UECP format. The SFD can also be equipped with extreme high RF specifications, according the UKW-FM Ballempfänger and SNMP specifications as published by the German Institut-für Rundfunk Technik (IRT). All settings of the SFD are accessible over the front using the keypad and the display or remotely controlled via TCP/IP.

"IDC offers over 25 years of experience in developing advanced radio content distribution technologies," stated Del Lippert, Interim CEO and chairman of the board. "We are proud of our radio heritage and intend to continue our focus on the advancement of these technologies. IDC's professional radio receivers are internationally recognized and deployed in over 25,000 sites worldwide, which is testament to the highest levels of quality and reliability of our products."

IDC recently signed an agreement with Canal Uno, a major television broadcaster in Latin America, which will see the broadcaster use the IDC LASER targeted ad insertion platform. The IDC LASER solution, which provides secure satellite delivery of advertising at the network edge, will be deployed at re-transmitter sites across Ecuador, as well as other areas of Latin America. IDC LASER basically allows satellite broadcasters to offer advertisers the same quality and flexibility offered by cable TV or IPTV (News - Alert) providers in terms of ad insertion. The platform ultimately lets broadcasters maximize ad revenue by seamlessly inserting regional and/or local ads at the edge of the network.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Rachel Ramsey

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