Entropic (News - Alert), a provider of semiconductor solutions for the connected home, has a new facelift.

The company has officially launched its new brand identity, inclusive of a refreshed corporate logo, evolved message platform, redesigned website, and a more vibrant corporate color palette and image scheme combination.

The new brand identity and logo represents a more meaningful and personalized engagement, and shows a significant shift in Entropic's overall vision. The company felt an updated brand was important to unify its global organization, since making two transformative acquisitions in 2012.

Entropic’s improved logo is consistent with the company’s more comprehensive practices, yet maintains the integrity of key elements within its original logo, such as the curved symbol, which is illustrative of the entropy curve from which Entropic’s name is derived.

 Chris Fallon, senior director, Corporate Communications, Entropic said in a statement, “Since growing through acquisition, we required a stronger brand identity to distinctly communicate Entropic's integrated focus, singular vision for delivering platform semiconductor solutions and dedication to instilling confidence in a unified product roadmap. We believe the new brand identity and logo tightly blends Entropic's global resources and further strengthens the Company on its mission to transform the way digital home entertainment is delivered, connected and consumed.”

The new logo also adds dimension and motion to the previous logo symbol, reflecting the firm’s ability to move video and other multimedia content into and throughout the home and on the go.

Entropic has updated its portfolio and evolved into the only pure-play platform semiconductor company in connected home entertainment. The company caters to the digital entertainment sector and delivers its direct broadcast satellite (DBS) outdoor unit (ODU) and Broadband Access silicon solutions. 

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