The latest development to hit the broadcast game arrived on January 9, 2013 when SintecMedia acquired StorerTV. SintecMedia is reportedly one of the largest broadcast management software providers in that market, and services a host of media giants’ broadcasting and programming needs.

Its new purchase of StorerTV, a top developer of media and contract rights management software, will allow SintecMedia to obtain a set of technology that will integrate well with its own software framework, making the company more desirable to potential customers around the world.

According to a recent report, SintecMedia’s CEO, Amotz Yarden, announced that the acquisition would allow the company a greater presence in the United States, despite many of its clients being leading media corporations like NBC Universal (News - Alert), ABC and CBC Canada.

In an interview, Yarden stated, “The acquisition enables us to extend our product line and effectively makes SintecMedia one of the most powerful vendors in the global media business solutions market. Station groups, networks and other StorerTV customers will find exciting, new, comprehensive offerings from SintecMedia that can help them generate greater revenues and profitability.”

“Based on StorerTV's stellar client-base,” Yarden said, “we are energized by the opportunities for growth.”

As more competition arrives at the doorstep of television, cable and dish providers by the likes of Internet- and computer-based media consumption, the bigger players on the block are looking to acquire more sophisticated management systems to maintain their market share. While companies like Netflix and Hulu (News - Alert) might also benefit from this sort of solution, it is indeed the larger, bulkier, wire-based media outlets that truly require a software management solution to maintain a bird’s eye view of content, advertising and sales, for certain regions and locales.

As the market continues to ebb and flow between Web-based media consumption and TV and flatscreen (direct cable) or dish markets, these acquisitions may become more commonplace as media outlets attempt to capture as much of the market space it can.

Broadcasting media is a truly competitive—and sometimes cutthroat market—so it is in every company’s interest to maintain a sophisticated level of programming and broadcasting management solutions. 

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