Cable Technology Feature Article
ThinkAnalytics Obtains RDK License from Comcast
By Brian Anderson, TMCnet Contributing Writer
“Leveraging our depth and breadth of experience as the worldwide leading provider of personalized, multiplatform recommendations, we are proud to be the first recommendations engine currently supporting The RDK’s initiative to provide consumers with richer, multiscreen experiences in today’s rapidly-changing TV environment,” Peter Docherty, founder and CTO at ThinkAnalytics, said in a statement seen on Yahoo. “The RDK is a critical tool in our continued commitment to providing integrated solutions that help move the industry forward in the next wave of consumer TV interactivity.”
ThinkAnalytics’ Recommendations Engine allows broadcasters to deliver personalized TV recommendations decided upon from data received from a customer’s information. By looking at a customer’s TV consumption, DVR, and other different aspects involving a customer and his/her television, ThinkAnalytics’ Recommendations Engine will give customers a vast list of entertainment to choose from.
One of our goals with The RDK program is to foster a community of innovators focused on bringing enhanced user experiences to consumers,” said Steve Reynolds, senior vice president and CPE of Comcast (News - Alert). “Robust and effective search and recommendations are key for developers, operators and device manufacturers looking to rapidly deliver more intuitive and compelling multiscreen experiences.”
ThinkAnalytics is having a busy start to the New Year, having Alticast announce its integration with the popular recommendation engine earlier this month.
“WE chose ThinkAnalytics…because it is highly flexible and offers advanced content discovery,” Thomas Jung, CMO at Alticast (News - Alert), said to CED Magazine. “With content increasingly available across multiple devices, it’s important that our consumers can easily find and access content.”
ThinkAnalytics’ customers include some of the world’s largest pay-TV service providers in Europe and North America, according to Yahoo. Some of the company’s newest customers include: Liberty Global, BSkyB (News - Alert) and Virgin Media.
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Edited by Braden Becker