Cable Technology Feature Article
Midcontinent Delivers Next-Generation Television Experience with TiVo
By Carolyn J Dawson, TMCnet Contributor
TiVo (News - Alert) Inc. has entered into a strategic association with Midcontinent Communications wherein Midcontinent will be offering complete home next generation television experience with TiVo’s assistance. In the initial phase, Midcontinent's 300,000 customers in Rapid City and the Northern Black Hills area in South Dakota will be delivered the TiVo offering. During the next phase, customers in Minnesota, North Dakota and the rest of South Dakota will be delivered the TiVo offering.
In a statement, Jon Pederson, VP, Technology, Midcontinent said, "Today marks an important day for our subscribers as they will be able to engage and enjoy a television viewing experience that's not confined to the living room but is dynamic. The whole home experience powered by TiVo will give Midcontinent subscribers the ability to access all the content they want on any screen within the home, including secondary televisions, tablets and smartphones, through the same easy-to-use TiVo interface."
Customers will be offered TiVo Premiere Q series DVR, which will act as the entertainment hub for their homes. Optionally, subscribers will able to leverage the advantages of TiVo’s two latest free-of-charge offerings for rooms across their homes without installing supplementary TiVo DVRs. These include TiVo Mini, a buddy low-expense IP set-top, which will broaden the viewing of live TV, recorded and streaming content; and On Demand programming. Customers can also stream their preferred shows from a TiVo Premiere Q series DVR concurrently to several tablets or smartphones using TiVo Stream.
David Sandford, VP and GM, Service Provider Business, TiVo said, "Since we began working with Midcontinent, we've admired how acutely attuned they are to the competitive landscape around them. As a result, they have made it an immediate priority to provide their subscribers with the very best whole-home advanced television experience by turning to TiVo. Our ability to create a seamless television ecosystem that delivers any content consumers want -- wherever and whenever they want it -- combined with Midcontinent's commitment to implementing a solution for both today and tomorrow, made this collaboration a smart one. We look forward to seeing many new fans of TiVo in the region as our rollout progresses."