Cable Technology Feature Article
Disney Channels Now Authenticated Services for AT&T U-verse Customers to "WATCH"
By Colleen Lynch, TMCnet Contributor
If you are unfamiliar with “Phineas and Ferb” or “Good Luck Charlie,” that means you might be over the age of twelve. Still, those with kids should be interested in AT&T (News - Alert) U-verse’s new offering, in conjunction Disney/ABC Television Group.
The companies announced today that a suite of innovative apps for iOS and Kindle Fire devices will now allow access three authenticated products, WATCH Disney (News - Alert) Channel, WATCH Disney XD, and WATCH Disney Junior. In addition to the apps, these same products are also now available online at WATCHDisneyChannel.com, WATCHDisneyXD.com, and WATCHDisneyJunior.com, for all qualified U-verse customers.
AT&T U-verse has added these capabilities to expand its U-verse TV subscription service, and to accommodate customers looking for access to the channels they already pay for, but on the go.
In the increasingly BYOB and mobile world, it is very desirable to have these access options, not to mention the huge help it can be for parents of young (and demanding) children. What better way to settle a carsick kid than to have them watch live and linear stream or on-demand episodes of “Mickey Mouse Clubhouse” or “Jake and the Never Land Pirates” on their parent’s iPad?
Options for streaming stretch beyond just the iPad and online, however, to include iOS, Android (News - Alert), Xbox and Kindle Fire devices, adding a flexibility AT&T U-verse customers expect in today’s rapidly-changing tech atmosphere.
The WATCH apps are available to customers for free, and include more than just television episodes. Equipped with a simplified, kid-friendly user interface and high-resolution displays, both kids and their parents can navigate the service easily.
WATCH Disney authenticated services is one of many new offerings AT&T U-verse has launched in the last year, including WatchESPN and a 24-hour linear channel aimed at children between 2 and 7 years old, Disney Junior (which is now a part of WATCH Disney’s lineup).
Although the new service is not yet on the market, both AT&T and Disney report that content will be coming soon to AT&T’s U-verse website (uverse.com) and its accompanying U-verse apps.
Edited by Ashley Caputo