Cable Technology Feature Article
Sigma Systems Asks Cable Operators to use Revenue-Generating Services
By Mandira Srivastava, TMCnet Contributor
From the last few years, the cable market across has become more mature, and cable operators are looking for new technology to drive future growth. Sigma Systems, a provider of catalog-driven service fulfillment products that works with some of the largest cable, telco and mobile companies worldwide has taken the initiative to explain how cable operators can achieve revenue growth in this competitive market.
Sigma Systems (News - Alert) suggests that cable operators should adopt revenue-generating services such as home automation and home security for the residential market, and cloud applications for the SMB (small and medium business) market to get revenue.
Today’s smart consumers want reductions in pay-TV subscribers as over-the-top (OTT) providers start to gain traction and operators can become more crucial by offering communications and entertainment services cost-effectively.
These additional services like home automation, home security and eHealth can be great way to drive more revenue and profit for cable operator. In 2011, GSMA (News - Alert) estimated that market for home automation, home energy management and smart meters was more than $8 billion in 2010 and it would leap to $44 billion by 2016. Consumers will be delighted to take high-speed broadband and home automation services from the same provider.
Rick Mallon (News - Alert), vice president of marketing and product management at Sigma Systems said in a statement, "To balance the loss, operators must take advantage of new value-add applications and services that enable them to capture and retain these valuable subscribers. They now have the opportunity to become the single, trusted source for the growing number of applications these customers need."
Mallon said," These customers place a high value on having a single source for their business-critical applications, offering a broad range of services, a single point of contact for support issues and a single bill. But they do want more control over the day-to-day administration of these services. That's why we have invested heavily in developing our end-user portal. It not only gives the customer the control they want, but reduces administrative costs for the service provider."
Edited by Ashley Caputo