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Cable Technology Feature Article

June 21, 2013

Imagination Technologies Debuts in HEVC Arena

By Raju Shanbhag, TMCnet Contributor

High Efficiency Video Coding (HEVC) is a new video compression standard used in today’s ultra HD video displays. This technology is a successor to H.264/MPEG-4 AVC standard.

Imagination Technologies (News - Alert), a provider of multimedia, processor, communications and cloud technologies, is assisting its users in adopting the HEVC standard with its PowerVR Series5 HEVC-enabled encoder and decoder families.

The new PowerVR D5500 decoder provides high resolutions frame rates and bitrates of 4K Ultra HD. These features are ideal for high bandwidth usage, which is the norm these days. Other advanced features of this product include enhanced performance, multi-standard decode, increased color fidelity, reduced power consumption, easy extendibility up to eight cores and improved color depth.

HEVC is ideal for today’s Ultra HD television (UHDTV) displays. It provides features such as progressive scan, fast frame rates and high-resolution displays. According to the ITU Recommendation ITU-R BT (News - Alert).2020, at least 10 bits of color depths should be used in UHDTV systems.

The company uses state of the art multistandard video decoder technology to provide dependable multimedia system on chip solutions. For modern day video products, factors such as power consumption, die size, and adherence to standards are highly important and Imagine PowerVR Series helps deploy these factors.

Says Chris Longstaff, senior business development manager, Imagination, “The 4K TV experience is coming, and Imagination is ready. Available today in high-end TVs, we will see more 4K enabled products as content increasingly becomes available. This will be driven by next-generation cameras with 4K capture capability, as well as new and traditional broadcast mechanisms. Our customers need to build support for HEVC into their silicon today, and we are making it easy for them to do that.”

Recently, the company partnered with Cavium, Inc. to release five MIPS architecture (MIPSr5) features in all members of its 1-48 core OCTEON III family of products.

Edited by Rachel Ramsey

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