According to Nikki Gore from the marketing department of QuickPlay Media (News - Alert), the nine-year-old company is moving “out of its startup years and into its tween years.” This means that the company, which started out as a provider of mobile video for feature phones (remember those?) has evolved a managed service platform, delivering solutions for service providers looking to enable multiscreen video. It handles ingestion, encoding and management of content all the way down to the device level. Its OpenVideo solution is the technological heart of the managed service platform.

Gore spoke of QuickPlay’s managed services model as a key differentiator. The company “takes on all of the dirty work,” as she put it, deploying and then managing content for a multiscreen landscape that is, in her words, “fragmented and complex.” QuickPlay brings simplicity to the situation, covering most of the segments and fragments. It has strong technology on the ingestion and management sides as well as deep partnerships and a robust ecosystem. The company is focused on the “guts and the plumbing,” offering a stable, solid and scalable solution for all IP-connected devices, including smartphones, tablets, game consoles and more. The company works with over 400 different device profiles in all different permutations and combinations (HD or SD, Wi-Fi or networked, etc.)

Recently, the company did a survey to see if customers really did want a multiscreen experience. They found that customers really do expect it as part of their standard TV services. The study also revealed preferences of live vs. on-demand TV, viewer tolerance for ads and more. Content companies need a revenue path and ads were always seen as that path, but now the research is bearing that out.

For more information on this study, click here.