Cable Technology Feature Article
zeebox Implements Digitalsmiths Seamless Discovery
By Carolyn J Dawson, TMCnet Contributor
Digitalsmiths recently announced that it has entered into a strategic association with zeebox. Digitalsmiths Seamless Discovery will now be used by zeebox for powering major components of video discovery across all of its compatible platforms. Seamless Discovery is considered to be an extremely innovative and robust video discovery platform that enables personalized search, social, mood and sports discovery, as well as recommendations. All this is made possible by extremely strong data management capabilities.
zeebox gives its customers the option to find out what the most popular shows are on TV, and check out what their friends, celebrities and the Twitterverse consider to be hot on TV. Users of zeebox also have the option to follow what shows their favorite celebrities are watching and get special access to watch exclusive content to top shows, as well as to buy any products they might offer during these shows. zeebox additionally allows broadcasters to offer synchronized polls, quizzes, trivia and other interactive widgets directly to fans.
Users of zeebox will also benefit from convincing, applicable content recommendations. Customizable suggestions depending on individual viewing activities are offered by the recently introduced "Recommended For You" feature inside the zeebox application. Users can determine associated content, which is comparable to the shows that have been viewed, using the "Similar Shows" feature.
In a statement, Anthony Rose, co-founder and CTO, zeebox said, “Our users tell us that program discovery is a key use for second screen applications. People love the zeebox program guide, but scrolling through a list of 150 channels is not the future. What you want is a small set of program recommendations, just for you, that you can watch right now. Our new personalized recommendation system offers that, based on your viewing history, likes and more. We look to evolve zeebox further over the coming months to be your perfect personalized program discovery application.”
Digitalsmiths Seamless Discovery has been implemented by major multichannel video programming distributors, consumer electronics manufacturers and second screen applications. The platform also offers a portfolio of business management tools, which providers can use to manage and customize their video solutions.
Ben Weinberger (News - Alert), CEO and co-founder, Digitalsmiths said, “With the amount of content choices and navigation options available, TV viewers increasingly expect more personalized experiences. By leveraging key features of our Seamless Discovery platform, zeebox users receive even greater personalization and relevance to an already-compelling and immersive TV experience.”
Edited by Alisen Downey