Comcast (News - Alert) is working on lowering the ease-of-use barrier for TV Everywhere with a feature for Xfinity entitled Home Pass, so that Xfinity TV and Internet customers accessing the Xfinity.com website from within their home will be automatically logged in. In other words, consumers will no longer need to sign in with a user name and password to access TV Everywhere content.

Home Pass gives immediate access to the Comcast library of more than 285,000 video choices available through the site, including both on-demand and live streaming TV content. The cable MSO offered a first trial of the feature during the London Olympics and March Madness 2013, and is now rolling it out permanently to customers.

The TV giant also said that it’s already starting to look at ways to extend Home Pass to additional platforms in the future.

“Viewers have more incredible entertainment options today than ever in the history of TV, and we hope to continue delivering new technology and tools to help make these options more accessible than ever,” said Matt Strauss, senior vice president of digital and emerging platforms at Comcast Cable, in a blog. “The TV Everywhere experience is key to the future of television. We firmly believe, as [CEO] Brian said at NCTA (News - Alert), ‘If you're not on every platform, you're missing an entire generation.’"

“We've been working with a number of engineers and business teams at Comcast to make this experience easier and simpler for consumers and secure for programmers,” Strauss added.

Recently, Comcast launched Facebook (News - Alert) Connect so that customers link their Comcast.net account to their Facebook account for simpler sign-in. And, it offers secondary e-mail identification and rolling “remember me,” which keeps viewers signed in to a designated computer for 30 days or until sign out.