Cable Technology Feature Article
THEMA France 24: The World Seen from Paris
By Rich Steeves, TMCnet Managing Editor
Today, it’s easier to get global news than ever before. Perhaps you watch or listen to the BBC to get the British take on world events. Or maybe you check out the coverage by Al Jazeera for a Southwest Asian perspective. Or, if your heart rests on the banks of the Seine, maybe you want to see the world through French eyes. If you do, there is a cable network for you: THEMA France 24.
“The World Seen from Paris,” is its tagline, and it covers French news, debates, culture, fashion, lifestyle and more. The company is working to grow its viewership in the United States, trying to reach the largest possible audience. It’s trying different strategies, such as packaging the channel with other channels, and right not it is available in 215 million households worldwide, including 12 million in the United States.
On the editorial front, it has won several awards, including an award for its commentary on Libya. The network is quite popular in Africa, Europe and the Middle East, though its viewership is growing in the Americas and in Asia. It is working to track its viewership in these areas, generating revenue from local markets in order to increase its overall ratings figures. The company has a revenue sharing model aleady worked out with operators that has served it well.
It has been available in the United States since 2010, and is looking to the future, when it hopes to give more Americans a view of the world from the streets of Paris.