Deutsche Telekom's (News - Alert) Entertain2Go streaming service has successfully completed the first phase of rollout in Germany, extending the operator’s Entertain IPTV (News - Alert) home service to deliver live TV and on-demand programming to mobile devices and other connected screens.

"Advancements in wireless technology, network quality and content availability are changing the way consumers discover, access and view video programming," said Charlie Nooney, chairman and chief executive officer at MobiTV (News - Alert), which provided the platform to power the multiscreen effort. "Consumers want to be able to choose when, where and on which devices they view their content. Deutsche Telekom has been at the forefront of this transformation in the industry and the MobiTV team is proud to be at the core of the solution."

Overall, The TV Everywhere effort expands the IPTV service to deliver everything from primetime shows and live sporting events to video-on-demand services to smartphones, tablets, PCs and IP-connected TVs.

"Since rolling out Entertain to our customers, we have continued to offer options to ensure that our customers are provided the latest in technology so they have the best quality of experience," said Marc Schwarze, vice president consumer marketing TV for DT. "MobiTV's collaboration has helped us change the landscape for our customers and will allow them to break out of the home and experience their content wherever and whenever."

The TV Everywhere effort is the next iteration of the German incumbent telco’s Entertain offering, which it launched in 2006. DT has two million Entertain customers in Germany alone (growing around 27 percent in a year), making it the market leader in the German IPTV market.

DT has also expanded the service to Croatia (333,000 viewers) and Hungary (312,000 viewers).

Increasing digitization and ever faster Internet speeds are transforming television viewing habits – and the television market. “Tomorrow’s television is multifunctional, networked and interactive,” said Niek Jan van Damme, a member of Deutsche Telekom’s Board of Management responsible for Germany. “And Entertain gives our customers the chance to take off into the future now.”