Cable Technology Feature Article
AfterBuzz TV Selects Akamai
By Raju Shanbhag, TMCnet Contributor
Podcasts of TV shows and other types of videos are becoming increasingly popular among the users. Naturally, there are many companies that are looking to explore opportunities in this field.
In a bid to reach a broader multi-screen audience, AfterBuzz TV, a producer of live and recorded "aftershow" webcast and podcast content for TV series of all kinds, has selected Akamai (News - Alert) Sola Media Solutions. AfterBuzz TV will make use of technologies by Akamai to enable live online video programming.
AfterBuzz TV will make use of Akamai's Sola Sphere cloud media delivery and storage platform wherein the company will provide podcasts of more than 55 programs per week. Since these podcasts attract considerable volume of traffic, it is a real task to make them available for download shortly after the podcast. To be precise, these podcasts get 20 million weekly downloads from 75 countries.
AfterBuzz TV plans to add more such shows to its podcast. As the time progresses, the company also has plans to provide video-on-demand and other types of video based services. The company also plans to add approximately 30 more aftershows to its program schedule.
Akamai provides its media solutions based on its Intelligent Platform. It takes care of everything from device and format proliferation, to application and network security, to performance and reliability issues.
“AfterBuzz TV is showing how Akamai's Sola Media Solutions can help content owners innovate with new business and programming models that combine compelling content with the reach and scale of our Intelligent Platform," said Kurt Michel, director of product marketing for Akamai's Sola Media Solutions. "Sola allows AfterBuzz TV to engage its viewers across connected devices, giving them the ability to deliver their content wherever their viewers expect and want it.”
Recently, the company deployed FastTCP technology broadly across the Akamai Intelligent Platform. FastTCP improves the performance of video and other digital content across IP networks.
Edited by Ryan Sartor