Cable Technology Feature Article
Roku Teams with M-GO for Movies and TV Shows
By Brittany Walters-Bearden, TMCnet Contributor
Roku, Inc. and M-GO are teaming together to add M-GO lineup of new movies and hit TV shows to the Roku line of players. The Roku home screen menu will now show a shortcut that will allow users to easily access the M-GO website, so users can watch the newest available movies, such as “World War Z,” “G.I. Joe: Retaliation,” “Star Trek: Into Darkness,” “Now You See Me,” and “The Croods.” Television lovers can catch up on the latest episodes, like “Breaking Bad,” “Modern Family,” “The Walking Dead,” “Two Broke Girls,” and “Law and Order: Special Victims Unit.” Paying for movies or TV episodes is simple, because Roku offers billing through an integrated system between M-GO and Roku that allows users to purchase programming directly through M-GO.
With the growing costs of cable and satellite television, people are beginning to turn to the free television that is available on the Internet, or low-cost services like Hulu (News - Alert) Plus and Netflix, which offer countless hours of information without the price tag of the traditional providers. Roku makes it easy for users by using easy installation and making online programming easy to find by making on-screen icons available for users to search for programming. Once the user purchases a Roku device, they have no more bills, except when they make a purchase of a paid movie or television program.
The general manager of content and services at Roku, Steve Shannon, says, “We want to make it even easier and faster for customers to access great entertainment on Roku starting with movies and TV shows – two of our most popular categories. M-GO offers a fantastic selection of movies and TV shows that we know our customers will enjoy.”
John Batter, chief executive officer of M-Go, echoes Shannon’s enthusiasm: “We are excited to come together with such a like-minded partner in Roku. We both believe that in order to make TV better we have to make it as simple as possible for consumers to get to the freshest content. M-GO on Roku provides that ultimate streamlined experience through frictionless discovery and checkout.”
Edited by Alisen Downey