The future of television has come, and it is all about your preferences and choices- what you watch, when you watch and the way you watch.

Rogers Communications (News - Alert), a diversified Canadian communications and media company, is rolling out a TV Recommendation App for all NextBox customers that allow customers to discover more programming within their cable packages.

The app offers access to personalized, live rental, on demand and previously recorded program recommendations displayed on the TV screens. It can be integrated into the TV viewing experience and accessible in a variety of non-intrusive ways. The app offers similar programs based on what customers are presently viewing or just finished watching.

The App has come up with many interesting features including the "Info" or "Guide" buttons on the remote, “More like This Show” and "Most Watched" menu. The Recommendation App is part of the NextBox 3.0 experience that gives viewers unprecedented access to record up to eight HD programs at one time.

The app is rolling out to Rogers customers with NextBox 2.0 and 3.0 in Ontario.

The customers can easily discover a breadth of premium children's TV programs all in one spot with Rogers Kids Zone on Ch. 200 and via Rogers Anyplace TV on multiple screens. Kids Zone is a safe, family-friendly entertainment destination that includes engaging TV shows and movies for children.”

David Purdy, senior vice-president, content, Rogers Communications said in a statement, “We are committed to providing the best entertainment and in-home video experiences for our customers. The Recommendation App is a cable industry first and an evolution of our NextBox experience that lets customers spend less time searching and more time being entertained. Canadians can now explore and uncover more programming that appeals to their individual tastes, from the most popular original series to niche specialty channels.”