A major player in entertainment industry, Rovi Corporation, recently launched the new Rovi Remote Access Services.

The new Services allow service providers and authorized third-party developers to create applications for Smart TVs, phones and tablets that can control legacy cable set-top boxes.

Officials said that these services feature Remote Tuning and Remote DVR, which offer advanced guides on connected devices that help in controlling standard set-top functions like channel navigation and DVR management.

Service providers, with the help of Rovi Remote Access Services, gain a cost-effective path to transition to a more agile and interactive IP-enabled infrastructure.

By using in-house development teams or third-party development partners, the service partners are able to deploy advanced discovery experiences with integrated controls. This further helps in changing channels and setting or cancelling DVR recordings, all within an advanced connected guide.

Initially, Rovi Remote Access Services were used for real-time control over standard set-top box functions but now it can be expanded to offer additional remote capabilities such as DVR playback and access to an operator’s VOD catalog.

“We are laser-focused on helping our customers create dynamic and more personalized ways for consumers to discover and enjoy entertainment across multiple screens,” said Michael Buchheim, senior vice president of product management, Rovi. “An important element of this process and for creating smarter home environments in general is to form a communication gateway between connected devices and legacy, disconnected set-top boxes that handle core functions like tuning, security and recording. Our latest cloud services are designed to further this effort, allowing providers to offer advanced and intuitive ‘connected’ guides that can communicate with legacy set-top boxes that provide the primary screen experience.”

A few days back, TMCnet reported that Rovi Corporation has announced the availability of new predictive analytics products that enable the use of audience segmentation in managing advanced advertising campaigns and targeting on-air promotions.