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Cable Technology Feature Article

January 24, 2014

AT&T Announces New Early Upgrade Opportunity for its Customers

By Meenakshi Shankar, TMCnet Contributor

AT&T (News - Alert) is a provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services in the United States and internationally. It also offers advanced TV service with the AT&T U-verse brand. It is well recognized for its complete suite of IP-based business communications services.

The company recently has come out with a very attractive offer to its customers. As per the announcement, all AT&T customers on a two-year agreement as of January 18, 2014 are eligible to upgrade to AT&T Next six months into their contract.

Existing customers on two-year service agreements can upgrade to the new smartphone for just $0 down with AT&T Next as soon as they complete their first six months of service. At the same time, they can move to the company’s new Mobile Share Value plans and start receiving significant monthly rate plan savings, which comes with unlimited voice and text and the ability to add smartphone lines for $25 per line per month. All these can be enjoyed while enjoying AT&T’s 4G LTE (News - Alert) network.

"We want our customers to have the best smartphones, on a high quality, blazing fast and reliable network, all at a great value," said David Christopher, chief marketing officer, AT&T Mobility. Engaging customers is an important aspect of every mobile service, and this is a topic that will be discussed during the “Personalization for a Mobile and Social World” conference at ITEXPO – taking place January 28-31 in Miami, Florida.

"It's a win-win – customers get the latest devices with $0 down on the nation's most reliable 4G LTE network with significant savings on their monthly bill when they sign-up for our Mobile Share Value plans," Christopher added.

Customers who sign up for a two-year agreement after January 19, 2014 will benefit from new, shorter upgrade timeframe of 20 months. Individual account details vary. To check their eligibility, customers can dial NEW# and begin to take advantage of this early upgrade opportunity in AT&T retail stores, and online at www.att.com.

Edited by Cassandra Tucker

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