Cable Technology Feature Article
DDD Group Enters into Partnership with InterDigital
By Anil Sharma, TMCnet Contributor
DDD Group PLC, the 3D solutions and advanced imaging company, has entered into a partnership with InterDigital (News - Alert), Inc., a wireless research and development company, to demonstrate next generation HD and UHD video processing technologies at Mobile World Congress.
As part of the partnership, the companies will develop a depth-based video pre-processing solution that delivers bandwidth savings in excess of 20 percent when streaming 2D video to Smart TVs and smartphones/tablets.
Officials with InterDigital said that pre-processing 2D video before it is encoded and streamed to the viewer can save over 20 percent of the bitrate required to deliver the equivalent unprocessed video.
Company officials pointed out that this performance improvement has enabled full 1080 HD versions of content to be delivered where conventional encoding techniques reduce the picture quality to 720 HD resolution based on the available bandwidth. Alternatively, these bitrate savings allow a provider of streaming video to reduce their bandwidth costs without compromising the picture quality of their existing services.
"We are delighted to be working with InterDigital to leverage our combined expertise in the development of technologies that address the expanding market for streaming high definition and ultra high definition video content," said Chris Yewdall, CEO of DDD, in a statement.
Scott McQuilkin, senior executive vice president, innovation at InterDigital said that the increasing demand for streaming video on smartphones and tablets, coupled with the lower transmission speeds that are available to mobile users makes Mobile World Congress an ideal venue to showcase the company’s leading edge video solutions.
TMCnet reported in September that DDD is a company that has been transforming the visual experience by bringing 3D to the consumer. The company’s subsidiary, the 3D solutions, signed a development agreement with a wholly owned subsidiary of InterDigital, for its next generation HD and UHD video processing technologies.
Under the terms of the development agreement, DDD and InterDigital will collaborate to combine DDD's new image processing techniques with InterDigital's user adaptive video streaming technology to bring out a combined solution for applications in streaming video to mobile devices and Smart TVs.
Edited by Cassandra Tucker