Cable Technology Feature Article
Voxox to Publish Original Entertainment Content through Social and Mobile Channels
By Carolyn J Dawson, TMCnet Contributor
Voxox has announced the launch of the original entertainment content strategy communications app. The app has been designed to expand Voxox’s initial mission, to provide the most comprehensive communications service to connect anyone, anywhere, on any device – and will now include publishing social and media entertainment content in a bid to extend its appeal to consumers.
This will be done with the help of original artwork and story-telling.
The first original content initiative is a social entertainment series which is currently running, and is titled ROFL: A Rhinoceros and Octopus Find Love. It features weekly high art graphic-novel-type imagery, and a minimalist archetypal imagery, new episodes will be posted on Twitter each workday at noon, and reposted to the Voxox Pinterest, Google (News - Alert)+, Facebook and Tumblr accounts throughout the week. All the episodes are in a sequential order and will be available on Tumblr at ROFLaLoveStory.com.
Future series will integrate exclusive original content into its mobile and desktop applications. The story creators are Voxox creative directors, Don Richmond and Ian LeWinter, and have previous experience in producing successful artwork and graphic novels with large social followings.
Bryan Hertz, CEO and co-founder, Voxox said, "From the very beginning, our vision was to make Voxox a destination, not just a pure communications technology play. Our service, overall features and functionality are more comprehensive than any OTT communications app on the market; however, we believe that the killer app is not just about features anymore -- it's also about creative, original content that users love, and that's where we're taking Voxox."
Voxox will also be delivering entertainment content for its OEM and operator partners through the Voxox for Operators partnership program. The powerful OTT service offers unmatched features including low cost, worldwide calling, texting, two-way electronic faxing, and much more.
Edited by Stefania Viscusi