Cable Technology Feature Article
ProSiebenSat.1 Invests in Collective Digital Studio
By Rahul Arora, TMCnet Contributor
Collective Digital Studio (CDS), a next generation media company, recently announced that Red Arrow Entertainment, the production/distribution group of ProSiebenSat.1, has invested in the company for a minority share. ProSiebenSat.1 is one of Europe’s largest media companies.
CDS looks after YouTube (News - Alert) multichannel networks with over 600 channels delivering nearly a billion views a month. The company distributed premium digital content to television and has delivered branded content initiatives for Fortune 200 brands. The company’s sales organization includes offices in New York, Los Angeles, Detroit and San Francisco.
“With the ProSiebenSat.1 investment, CDS has gained a strategic partner that will enable us to monetize the global reach of our content as well as tap into the Red Arrow distribution system to create additional opportunities for our creative talent,” said Michael Green, Chairman CDS. “With a fierce commitment to the most talented creators on the platform, a top tier nationwide sales division and global distribution both on and offline, CDS is now poised to become a leading 21st century media company.”
Dr. Christian Wegner, Member of the Executive Board of ProSiebenSat.1 said, “Digital functions globally. Having established a leading multichannel network in the German-speaking region, we are taking the consequent next step with CDS to create a global player in what is a high-growth sector of the entertainment industry.”
ProSiebenSat.1 Group claims that it is one of the largest independent media corporations in Europe. Its core business is free TV financed by advertising. With the stations SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold and ProSieben MAXX, the company claims to be the number 1 in the German TV advertising market. In total, the group’s stations reach about 42 million TV households in Germany, Austria and Switzerland. A strong digital and ventures portfolio as well as an international production network are also part of the ProSiebenSat.1 Group.
Edited by Cassandra Tucker