Cable Technology Feature Article
AOL Gets 'Connected' to Long-form Series
By Mandira Srivastava, TMCnet Contributor
AOL (News - Alert) has announced it has commissioned its first long-form video series, "Connected," for inclusion in the AOL On Networks, AOL's premium video platform. "Connected," which captures the voices of five individuals as they put their lives on camera, has experienced success in international markets and will now be adapted for US audiences for AOL.
While Connected includes a successful slate of fifteen original series that launched in 2013, it’s AOL’s first acquisition and adaptation of new storytelling format which sees the participants’ film themselves.
The show revolves around the life of five seemingly disconnected New Yorkers as they explore the concept of family in New York City. The five parallel stories unfold and eventually come together in cohesive storyline. Connected first debuted in Israel in 2009 and now airs in 11 international markets. Local versions of show is currently air in Israel, Denmark, Estonia, Finland, Holland, India, Ireland, the Netherlands, Norway, Romania and Ukraine.
Koda will produce Connected in the U.S. with a debut set for April 29 at AOL’s Digital Content NewFronts.
Ran Harnevo, President of AOL Video, said in a statement, “With Connected, we are capturing and elevating the type of authentic content that has already resonated so deeply with our viewers. At AOL, we are committed to producing premium, engaging video content -- and as a result, we are very intentional with the show themes and production styles we select. Our original content offerings are constantly evolving and long-form was the natural next step.”
Koda Communications, the Israeli company leading production in the US, said, “Connected is an authentic series that we feel perfectly matches the values of AOL Originals and the overall goal of AOL’s video business. We created this series with the intention of converting internet-style communication into a high-quality show. Presenting Connected online for the American market brings things full-circuit and is very satisfying.”
Edited by Cassandra Tucker