Live event staging company LMG has chosen Snell to help deliver cutting-edge video experiences to its customers.

As part of the pact, Snell will provide key elements of the technology infrastructure, enabling multi-format content switching and simultaneous live feeds in 4K.

Specifically, LMG has selected Snell’s Kahuna 360 switcher along with the innovative new Maverik control panel in a 5 M/E configuration and Sirius 830 router – all for seamless handling of 4K feeds while switching in 2K.

“As one of the few companies in our space building a 4K solution, we needed a technology partner with a solution that has the kind of ‘format fusion’ we need to deliver the very best image on the screen without a lot of extra hardware,” said Les Goldberg (News - Alert), CEO, LMG, in a statement.

“Whenever you delve into new technical territory, you need a manufacturer to help overcome the hurdles that inevitably arise, and we know that Snell is willing to go the extra mile to ensure we have a successful implementation,” said Goldberg.

Snell’s technology solutions will bring several key benefits to LMG including-Versatility – allowing LMG to switch in 2K, record in HD and other formats while feeding to screens in 4K. Kahuna 360 also allows full 4K wipes plus animated transitions all from the 4K capable internal clipstore and Reliability.

 LMG was among the first U.S. adopters of Snell switchers and having used the technology for years, knows it can count on reliability among other things.

Robert Rowe, managing director, Live TV at Snell, said that from early adoption of Snell switchers to industry leadership on 4K for live events, LMG has consistently been an innovator in the event technology space.

“We’re honored that LMG has chosen us to help it adopt this revolutionary approach to live event staging and deliver exceptional solutions to its customers,” said Rowe.

Recently, Snell announced that its technology forms the backbone for a complete systems overhaul at Queens Public Television (QPTV), enabling the company to deliver local content to more screens than ever before.

The refit will help transform QPTV’s studio into a fully digital, high-definition production center able to transmit up to six HD and SD channels and deliver video on demand to local subscribers of RCN Cable Systems, Time Warner Cable of New York City, and Verizon FiOS (News - Alert), as well as via the internet to tablets, phones and other devices.