Cable Technology Feature Article
Wheelings & Dealings: Clearleap, iStreamPlanet Ally to Bring Live Video
By Mandira Srivastava, TMCnet Contributor
High-definition, premium video content has been growing in popularity, as it increases viewership and attracts big advertising dollars.
Following this trend, Clearleap has partnered with iStreamPlanet to provide a solution for delivering linear live content in a multi-screen environment, which both the companies are aiming at potential customers such as sports leagues, TV networks and broadcasters.
Clearleap is a provider of multiscreen video logistics for the television industry, and iStreamPlanet is a multiplatform video-workflow solutions provider committed to bringing high-quality streaming video experiences to connected audiences around the world.
iStreamPlanet and Clearleap have integrated the former’s cloud-based live video streaming platform, Aventus, with the latter’s modular platform. The combined system enables the capture, management and retransmission of live video to virtually any connected device, from live sporting events to reality TV show competitions to breaking news.
iStreamPlanet has developed a comprehensive offering of cloud-based video-workflow products and services for live event and live linear streaming channels.
The integration enables content owners like leading sports leagues, TV networks, and broadcasters quickly activate and execute their overall multiscreen strategy and swiftly distribute live event and live linear content across screens, meeting the technological challenges and robust requirements necessary for live video deployments.
David Mowrey, product management at Clearleap, said in a statement, “Our focus has always been on premium video content and ensuring that we have the technology partners that match our high standard for handling multiscreen deployments,Together, Clearleap and iStreamPlanet's complementary platforms provide a complete service that simplifies the technological logistics behind transiting linear live content to multiscreen devices."
“Premium content owners and distributors are ready to take advantage of the explosive growth of live streaming on connected devices,” said Robin Cole, vice president of business development and marketing at iStreamPlanet. “Combining the cloud-based efficiencies of Aventus with Clearleap’s platform enables our customers to accelerate the launch of live events and channels.”
Edited by Alisen Downey