These days, the success of a video processing application is defined by the number of processing architectures it can run on. As numerous video processing architectures invade the markets, makers of video processing applications are having a hard time coping with these changes.

To help them in their quest to reach more processing architectures, Elemental Technologies has announced that its video processing software runs on multiple processing architectures including appliances, blade solutions, virtual machines and the cloud.

Apart from helping its customers to reach more users, the company’s upgraded video processing software brings other exciting elements to the table. To start with, applications such as single-stream encoding need not use up valuable graphic processors to run. They can instead use Elemental’s platform and save computing power.

Video service providers also need not rely on available infrastructure in a specific region or market as the software makes use of cloud-based deployments. This translates into increased coverage and more profits from the company.  The software also enables virtualized operations for video processing. This is especially helpful in situations where shared hardware resources and blade-based systems are important for the customer.

According to Elemental, its support for multiple processing architectures is a first in the market. It also offers a hardware-agnostic platform that provides more options and flexibility to the customer.

“Elemental’s investment to extend its platform is a direct result of input from customers seeking to implement the most dynamic and scalable video infrastructure possible,” said Aslam Khader, chief product officer for Elemental. “In developing our patented software stack to support additional architectures, Elemental is positioned to be the dominant player in the software-defined video market.”

Elemental has been introducing various products and services that make video delivery easy and effective. Recently, the company partnered with Level 3 Communications to demo a real-time 4K UltraHD video stream using MPEG-DASH and high-efficiency video coding (HEVC).