IT specialist Cisco (News - Alert) and  Sony Electronics recently confirmed they will be collaborating for the first time to publicly demonstrate the live delivery of full-frame rate 4K 60P content.

The live demonstration, which will stream live 4K video from New York City to Las Vegas, will be on display for NAB show attendees in the Las Vegas Convention Center during exhibiting hours.

Touted as a new broadcast and streaming resolution, 4K, the Ultra High Definition (UHD) encompasses higher resolutions than HDTV, better color and higher frame. Sony is continuing to invest in this technology and Cisco is not far behind.

"This is an exciting time in our industry as advanced 4K content experiences reach a tipping point for distribution across multiple devices. We are ushering in the next era in content experiences with partners like Sony, and demonstrating that today's cable networks are fully capable and ready to deliver full-frame rate 4K content," Joe Cozzolino, senior vice president, general manager, Service Provider Video Infrastructure for Cisco, said, in a statement.

As indicated, live events in New York City will be captured with the Sony F55 4K camera, and HEVC encoded using Cisco's Videoscape AnyRes with enhanced support for 4K and HEVC. The live stream will be transported from New York to Las Vegas through a fiber optic network, delivered to the Las Vegas Convention Center, where it will be decoded with a Cisco set-top box with 4K support, and displayed on Sony XBR 4K Ultra HD TVs.

"This is another 4K first, and Sony is committed to investing in 4K as an industry to bring exciting and immersive live TV experiences to consumers, from lens to living room. Collaborating with Cisco in this industry first demo of live 4K distribution over a cable backbone proves that 4K is ready for primary TV consumption. Sony will continue to invest in the technologies that raise the consumer experience and give viewers of Sony 4K UHD TVs the best experience possible for years to come," Mike Fasulo, president, chief operating officer for Sony Electronics stated.