Infosys and Orange (News - Alert) have entered into a strategic partnership to aggregate multiple content players in the digital value chain to enhance television viewer experience and generate new revenue opportunities for service providers.

Officials explained that Infosys (News - Alert) will offer a portfolio of interactive TV apps on the Orange Livebox Play to provide an immersive experience. The TV apps will be powered by Infosys DigitizeEdge which is an integrated digital asset and experience platform used by TV operators, media companies, advertisers and content publishers. The cloud-based platform will enable Infosys to onboard top content providers and brands. 

Rajesh K. Murthy, global head, energy and telecom at Infosys said, “Integrating TV with Internet content services will allow Orange to deliver a fantastic experience to their customers. We are seeing traditional pay-TV providers as well as telecommunication and cable firms, continuously looking to provide Web-based services on existing TVs.”

The DigitizeEdge platform will enable Orange to provide several lifestyle centric, video rich and contextual over-the-top (OTT) services through the TV apps. This is expected to enhance the consumer viewing experience and their interaction with the TV. Also the platform will customize content for Orange’s viewers in France.

Enterprises can leverage the platform to launch immersive app channels on multiple devices such as connected TV, tablets, smartphones, PCs and in-vehicle infotainment systems. In addition, the platform can be used to derive additional revenues from OTT services and the delivery of other new services.

In addition, the DigitizeEdge platform offers several video and interactive features across TV and second screen apps that can be synchronized with TV viewing patterns. The modular capabilities are capable of supporting entire digital value chains comprising of multi-screen consumer experience, service delivery and digital asset transformation.

Also the platform provides a self-service management console that delivers targeted personalization and recommendations, analytics, and partner collaboration, for more monetization opportunities.

Infosys DigitizeEdge’s partnerships with content providers, advertising networks, consumer brands and marketers allow TV operators to create an innovative immersive experience for their viewers. The digital media companies with which Infosys has partnerships include Popular Science, Motor Trend, Space.com, Visible Body, Entrepreneur and Wright’s Media.