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Cable Technology Feature Article

May 01, 2014

Yahoo Boosts OTT Video Push with Daily Live Concert Streams

By Tara Seals, TMCnet Contributor

Yahoo is planning to live-stream video of music concerts once a day, thanks to a fresh partnership with Live Nation Entertainment, the country's biggest concert promoter.

The jams will start in July, via a new online channel hosted by Yahoo. The video stream will house ancillary content as well, like backstage footage, exclusive access to the tour bus, and interviews before and after the show.

According to The Wall Street Journal, the over-the-top (OTT) advertising-supported channel will feature one live show per day “for several years.” Included in the deal is the right for Live Nation to sell sponsorship rights (the WSJ says that cereal giant Kellogg is already signed up). There will be an incentive for visitors to lend their eyeball: After the initial airing, only selected highlights will be available.

"We plan on making money on this channel, as does Yahoo; we know advertisers are going to be oversubscribed," Live Nation CEO Michael Rapino told the paper.

Image via Shutterstock

To date, Live Nation has done very little live streaming outside of custom deals with certain brands, but Rapino said that he expects no shortage of acts to showcase from all tiers of the entertainment community.

For Yahoo, the deal is part of an ongoing push by CEO Marissa Mayer to beef up the video content stable. Yahoo claims 800 million unique viewers per month, and Mayer would like to use hat base to capitalize on the online video boom.

Yahoo is also following in the footsteps of Amazon and Netflix, by developing a range of exclusive, original TV shows for its streaming video service. It has unveiled plans to produce two original comedy shows for the Web, one a science fiction show called the Other Space, and the other a Bryan Gordon-directed show about a pro basketball team called Sin City Saints. Both will debut next year. They’ll mirror a traditional TV format, with each running for 10 episodes.

The company also recently acquired the rights to Saturday Night Live's catalogue and some shows from Comedy Central. The company is also reportedly considering buying video syndicator NDN.

Yahoo last year attempted to buy a majority stake in French video-sharing site Dailymotion with an offer of $300 million, but was declined by the French government. It also endeavored to buy Hulu (News - Alert) for $800 million, but the number was considered too low.

Edited by Alisen Downey

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