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Cable Technology Feature Article

June 25, 2014

DISH Adds Twitter, Facebook Sign-On for TV Everywhere

By Tara Seals, TMCnet Contributor

DISH Network has tapped Synacor (News - Alert) to enable its TV Everywhere integration with social media. 

The satellite giant plans to deploy Cloud ID Social Login for in-home and mobile TV Everywhere access via DISH Anywhere, its authenticated streaming service. The result is that subscribers can access pay-TV content with a range of social accounts like Facebook, Twitter or Google (News - Alert)+.

The feature gives subscribers another way to tap the service, and is an extension of an existing relationship that DISH has to use Synacor's single sign-on (SSO) TV Everywhere technology, the Cloud ID SSO Authentication platform, for its its 14 million pay-TV subscribers. By lowering the barriers to tapping the service from online and mobile video screens, DISH said that its streaming service now has an overall abandonment rate of less than 10 percent—well below the industry average.

Now, “by keeping the authentication process simple and layering-on familiar social login capabilities, DISH and Synacor are eliminating the barriers to entry that may deter subscribers from accessing the content they want,” the companies noted in a statement.

Synacor's passive log-in technology combined with SSO, which detects when the authentication process already has been completed, allows subscribers to skip repeating the login process while accessing DISH sites and applications, from Web or mobile devices. The solution for DISH also automatically detects subscriber language preference, serving up an English or Spanish interface.

"DISH is an industry leader, always at the forefront of what's next. By deploying single sign-on authentication across all subscriber access points, DISH is giving subscribers what they want," said Michael Bishara, Synacor's SVP of Product and GM of TV Everywhere. "We're excited to continue our work with DISH as it leads the industry in creating a seamless, enjoyable customer experience for its subscribers. Our collaborative relationship means that with each other's customers and goals in mind, Synacor and DISH will develop products and technologies that help facilitate the adoption of TV Everywhere and continue to offer a great experience for subscribers."

Added Vivek Khemka, senior vice president of product management for DISH,” At DISH, we understand that logging in shouldn't be difficult or complicated. With Synacor's Cloud ID Social Login, we're giving our subscribers a next-level experience—easy access to their favorite shows and apps, across all our sites and mobile devices—with their login of choice."

DISH recently also announced the Wireless Joey, an extension of its Hopper whole-home DVR that allows Wi-Fi access to content streams anywhere in the home zone.

“Our collaborative partnership with Synacor is another example of how DISH continues to evolve the television experience, from award-winning products like the Hopper, to the DISH Anywhere portal and applications,” said Khemka.

Edited by Maurice Nagle

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